When Kinver Community Managed Library took over at the start of 2017, two of our volunteers, Lin and Sue, wanted to kick start the lapsed weekly Baby Bounce and Rhyme sessions. Despite some publicity, it didn’t really take off until we decided to rename the activity. In June we advertised the newly revamped ‘Tots Time’ with stories, songs, simple crafts and even a guitarist on occasion. We saw an increase in attendance immediately.
A little bit of creative word play goes a long way and by rebadging the sessions we managed to attract a new audience. Average attendance per month previously was 6 children and 5 adults. Since June average monthly attendance has more than doubled, seeing 15 children and 12 adults.